I design insight-led, accessible digital experiences that remove friction from user decisions and increase conversions across B2C products.
Currently on the lookout for my next gig. Prev @ Belong (Telstra).
Consolidated a disjointed, multi-page nbn sign-up flow into one accessible page, removing the friction that was costing Belong conversions.
PRODUCT DESIGN · CONVERSION
Defined the direction and reshaped Belong's site search to let customers self-serve for help, without needing live chat or a call centre.
PRODUCT DESIGN · NAVIGATION
Researched and tested how Belong could incentivise customers to use 115 million GB of banked data, then redesigned the gifting journey around it.
UX RESEARCH · PROTOTYPING
Rethought GYG's loyalty program to live up to "clean is the new healthy", rewarding customers for how they eat and train, not what they spend.
UX RESEARCH · CONCEPT (MID-FI)
Building an AAC app that families can actually afford and access
APP DEVELOPMENT · ACCESSBILITY · Project in development!
Proud Wadjigan (Bulgul country) man from Darwin, now based in Brisbane. Spent the last 4 years leading end-to-end improvements across Belong's customer acquisition journeys.
Additionally, worked as a consultant designer for DriveAbout (DA), Indigenous Road Safety Academy (IRSA) & Hitnet delivering education content to remote Aboriginal communities.
Off the clock: weekend markets, video games, and deep into the AI rabbit hole.
If you’d like to chat, or are interested in working together, you can contact me below.